Efficient and cost-effective market entry and/or product implementation continues to be a major issue for multinational organisations who want to expand into risky and emerging markets. The major success factors in such markets remain good understanding of the risks, marketing, pricing, customer service, money collection and the nuts and bolts of execution. It probably will take many more years before regional and local companies in emerging markets can achieve the scale, operating efficiencies and quality or product portfolios that are now required by the global service providers.